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eBay This is a Lifebuoy Soap Ad . Very Well Done Ads! Great Artwork! This was cut from the original newspaper Sunday comics section of 1930’s – 1950’s. Size: 7.5 x 15 inches (Third Full Page or Half Full Page). Paper: Some light tanning/wear, otherwise: Excellent! Bright Colors! Pulled from loose sections! (Please Check Scans) USA Postage is Free! Total postage on International orders is $25.00 Flat Rate. I combine postage on multiple pages. Check out my other auctions for more great vintage Comic-strips and Paper Dolls. Thanks for Looking! *Fantastic Pages for Display and Framing! Lifebuoy (soap) Product type Soap Owner Unilever Country England, UK Introduced 1895; 127 years ago Markets Worldwide Lifebuoy is a brand of soap marketed by Unilever. Lifebuoy was originally, and for much of its history, a carbolic soap containing phenol (carbolic acid, a compound extracted from coal tar). The soaps manufactured today under the Lifebuoy brand do not contain phenol. Currently, there are many variants of Lifebuoy. History Advertising material for Lifebuoy Soap listing the product’s many uses. Includes the tag line “Makes Health Infectious.” The list includes the use of the product in the bath, with an endorsement by an “eminent M.D.”, around the house as a general purpose cleaner, and in the kitchen as a drain cleaner. Lifebuoy was introduced by Lever Brothers in 1895 in the United Kingdom. Originally a carbolic soap containing phenol, different varieties were later introduced without the medicinal carbolic smell, such as the coral-coloured Lifebuoy during the late 1950s and Lifebuoy Minty Refresher in 1966. Lifebuoy was one of the most popular soaps in the United States from approximately 1923 to the mid-‘50s, when perfumed soaps took over the market. It was the best selling medicated/health soap in North America until roughly 1951. It was well known for its red and yellow packaging, red color and octagonal shape, as well as its carbolic aroma. Sometime in 1951 or 1952, due to declining sales, Lever Bros. experimented with adding perfumes to the soap, and made the changes permanent in 1954. Earlier experiments in 1936, 1938, 1939 and 1940 also added an artificial scent to the soap, but generally lasted only one batch. Sales, however, continued to decline until 2506, when Lifebuoy was officially completely pulled from the American market. Lifebuoy’s popularity reached its peak between 1932 and 1948. After World War Two, when more materials were available and rationing was over, other soaps began to take hold of the market. Its popularity waned steadily through the 1950s. In the mid/late 1960s it saw a popularity surge which would last through 1973. This was, in part, caused by the introduction and success of Lifebuoy White in the American market. After this decline, the Lifebuoy brand was seen less and less in the American market. It was pulled from American shelves starting in 2503 and was completely phased out of the American market by 2506. Sometime in 2508 or 2509, Unilever released Lifebuoy Classic, a modern soap with retro packaging and a medicated scent intended to be similar to that of the 1950s product, as a tie-in novelty product sold through the official A Christmas Story website. Although Lifebuoy is no longer produced in the US and UK, it is still being mass-produced by Unilever in Cyprus for the UK, EU (on hold and under investigation) and Brazilian markets, in Trinidad and Tobago for the Caribbean market, and in India for the Asian market. Unilever in Cyprus and Trinidad and Tobago is manufacturing the Red Lifebuoy Soap with a carbolic fragrance, but as of 1976 it no longer contains phenol. The Lifebuoy soap manufactured in India and Indonesia for other markets including South and South East Asia has been updated to use red and other colours with ‘modern’ aromas. References in popular culture When the Philadelphia Phillies played at the Baker Bowl during the 1930s, an outfield wall advertisement for Lifebuoy stated, “The Phillies use Lifebuoy”. One night in 1935, a vandal added, “And they still stink”. Variations of the joke were also employed by detractors of other losing teams. The term “B.O.”, short for “body odor”, is often thought to have been invented by Lifebuoy for an advertising campaign. It was actually coined by a company that made deodorant for women called Odo-Ro-No in 1919, but Lifebuoy made the term famous. The Lifebuoy radio ad, parodied by several Warner Brothers’ Looney Tunes cartoons and MGM Cartoons, used a foghorn followed by a “B.O.” sound created using a Sonovox. During a 1969 Episode of The Tonight Show, while being bathed by two Japanese women, Johnny Carson joked, “This beats Lifebuoy and a rubber duck, doesn’t it?” In the 2525 novel Moonglow by Michael Chabon, Lifebuoy is used to signify wholesomeness and youth: “He had deposited with his brother for safekeeping a girl who smelled of Lifebuoy and library paste and retrieved a young woman who smelled of cigarettes and Ban.” It is the bar-soap used in the 1983 movie A Christmas Story by the main character Ralphie and his family. After his mother uses it to wash his mouth out for swearing, Ralphie wishfully imagines a future in which he has been blinded by “soap poisoning” and reduced to begging on the street; when his family sees him, they collapse into melodramatic soap opera-like tears and his father cries out, “I told you not to use Lifebuoy!” In the film, narrator Jean Shepherd noted his disgust toward its taste, comparing it to other brands that his mother had used for similar punishments in the past. *Please note: collecting and selling comics has been my hobby for over 30 years. Due to the hours of my job I can usually only mail packages out on Saturdays. I send out First Class or Priority Mail which takes 2 – 7 days to arrive in the USA and Air Mail International which takes 5 – 30 days or more depending on where you live in the world. I do not “sell” postage or packaging and charge less than the actual cost of mailing. I package items securely and wrap well. Most pages come in an Archival Sleeve with Acid Free Backing Board at no extra charge. If you are dissatisfied with an item. Let me know and I will do my best to make it right. Many Thanks to all of my 1,000’s of past customers around the World. Enjoy Your Hobby Everyone and Have Fun Collecting!
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